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I'm a creative marketing professional with passion, determination, and an excitement for finding (and sharing) the good in the world. 

Originally from Springfield, MO, I moved to St. Louis in 2018 to begin my undergrad at Saint Louis University (roll Bills), and the rest is history. I fell in love with this city, the people, and the places that make it so special, and strive to bring that love into everything I do. 

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Throughout my career, I've gained experience in a wide range of skills, including creative work, marketing, sales, guest services, and event operations. A B.S. in Marketing and a minor in Visual Communications laid the foundation for a social media internship with the St. Louis Blues, and my work ethic, experience, and positive attitude helped me transition from the entertainment department at the St. Louis Aquarium to the marketing team for all of Union Station upon graduation. 

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Over the last 5+ years in the industry, I have...

    ★ contributed intentional and results-driven content to the social media pages for a variety of attractions, restaurants, sports teams, and businesses

    ★ led marketing efforts to increase visibility, ticket sales, and a sense of community through email newsletter content, design, and strategy

    ★ maintained positive relationships with local and regional influencers to enhance engagement and reach across multiple social media platforms

    ★ captured authentic photo/video content, both staged and candid, on a DSLR camera or iPhone camera depending on shoot circumstances

    ★ created a range of graphics, brand assets, and visual standards for social media, print and digital marketing, event signage, and other assorted visual material  

    ★ served as a positive representative as required in photo and video shoots, and on TV in local news segments​

... And SO much more! I'm a short-term objective-oriented and long-term goal-motivated thinker, and I strive to never stop learning and growing. I look forward to any and all opportunities to expand my skillset, and am enthusiastic about my next path in the industry that I am so passionate about. 

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©2026 by Maddy Joplin

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